How big data analytics provide personalised customer experience

Big data itself is a huge chunk of meaningless data, until it is analysed and crunched into structured sets. Yet the process of analysing this meaningless data to reveal patterns, trends and associations — especially relating to human behaviour and interactions–could be the next gold mine for your company. It’s no wonder the big data analytics sector in India is expected to witness eightfold growth to reach US$16 billion by 2025. Read this article to learn how big data analytics can drive positive customer experience, why this is a gold mine of information and the technology behind this customer experience personalisation.

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